My neighbor's house won't sell. Virtual staging would help
On the market well past the median time frame, virtual staging could do a lot to help my neighbor's listing agent land a commission before the agreement ends
by Craig C. Rowe Jun 22
24 innovative video content ideas for 2024 (with real-world examples)
Video is the best way to build a brand, connect with your ideal clients and generate quality leads, writes Jimmy Burgess. Get inspired by these proven, real-life examples from agents in the field
by Jimmy Burgess Jun 21
My No. 1 secret for effective listing conversations without rote scripts
If scripts feel inauthentic and too 'salesy' for your communication style, coach Darryl Davis offers a shortcut to connection and understanding that you can put into practice today
by Darryl Davis Jun 17
Veterans Affairs will suspend rule blocking vets from paying agents
Deputy Director of Policy Michelle Corridon said Tuesday the agency would lift rules preventing vets from using low-cost VA loans to pay agents until it engages in a formal rule-making process
by Taylor Anderson May 22
Share your expertise: Take the Inman Intel Index survey for May
Opinion
The Inman Intel Index goes beyond sentiment and trends by tapping into the real estate industry's most engaged community. Add your voice to real estate's most ambitious monthly survey today
by Daniel Houston May 20
Inside the lock-in effect: Cheap mortgages weigh on US consumers
Homeowners with at least a 5% mortgage rate are 3 times as likely to enter the market soon as those with a sub-3.5% rate, according to results from Inman-Dig Insights' latest consumer poll
by Daniel Houston May 20
public speaking, marketing, audience, stage
Gaining traction in your market isn’t solely based on budget, The Agency’s Rainy Hake Austin writes. Prioritize creativity, authenticity, strategic thinking and these free marketing ideas
by Rainy Hake Austin May 15
camera, livestream, video, video camera
Opinion
On the heels of the National Association of Realtors’ midyear meeting, broker-owner Teresa Boardman wonders why NAR doesn’t livestream (and engage) more members
by Teresa Boardman May 15
What agents and brokers really want to tell each other: Intel survey
Agents and brokers talk. A lot. But what's left unsaid may be nearly as important. Intel analyzed survey responses of hundreds of real estate professionals for insights into an unbreakable bond
by Daniel Houston May 13
Author, Engel & Völkers’ Martha Melendez reflects on her mom
Author, HGTV guest and Engel & Völkers’ Martha Melendez shares how her mother’s vision for her has shaped her life and led to her accomplishments
by Dani Vanderboegh May 12
8 ways to tackle your craziest, biggest goals
While preparing for his first Ironman, ERA President Alex Vidal learned that aiming high and executing on a detailed plan of attack can help you achieve any goal
by Alex Vidal May 10
Is NAR a net-positive? It depends if you ask an agent or a broker: Intel
An increasing uncertainty among real estate agents in March runs in opposition to brokers, who were more likely to tell Intel they still view the National Association of Realtors positively
by Taylor Anderson Apr 29
10 things to think about when thanking your referral partners
Want to work smarter, not harder? Nurture your referral pipeline with these tips from coach Darryl Davis for a steady flow of new leads
by Darryl Davis Apr 27
10 essential brand-building tips for first-year real estate agents
When it comes to your personal brand, coach Darryl Davis writes, it's a case of say what you mean, and mean what you say about service
by Darryl Davis Apr 25
Brokers brace for NAR settlement to drive commissions south: Intel
A $418M settlement in March by NAR caught agents and leaders by surprise. In a mixed bag of responses to the latest Intel Index poll, they shared their early reactions and existential fears
by Daniel Houston Apr 10
Hey, that's who we are! NAR in new trademark dispute over 'R' logo
NAR told the US Patent and Trademark Office on Monday that an NYC-based investment firm that operates fintech marketplace Republic has stepped over the line with its logo. What do you think?
by Taylor Anderson Apr 10
The NAR settlement would bring ‘significant benefits’ to buyers: CFA
That includes benefits for first-time homebuyers, who might be better served by inexperienced agents. But some benefits require changes from mortgage lenders, consumer watchdog says
by Taylor Anderson Apr 5
DOJ can reopen its investigation into NAR, appeals court rules
In another loss for the National Association of Realtors, the court ruled the US Department of Justice can reopen its investigation into rules around commission sharing
by Taylor Anderson Apr 5
April is Fair Housing Month. How to handle a sensitive topic with grace
As real estate professionals, we are often our clients’ first and sole trusted advisers, writes Dr. Lee Davenport. It's key that we proactively 'school' them on what fairness in real estate looks like
by Lee Davenport Apr 2
What we can learn from Baltimore about road safety near water
The Francis Scott Key Bridge collapse has water safety on everyone’s mind. When your car is your office, you must equip yourself against potential threats, safety expert Tracey Hawkins writes
by Tracey Hawkins Mar 30
The 'Chick-fil-A on Sunday' ChatGPT listing presentation plan
This step-by-step listing presentation blueprint from Jimmy Burgess and your listing appointments will be like Chick-fil-A on a Sunday — closed
by Jimmy Burgess Mar 29
Will uncertainty drive agents out? Maybe — but don’t let it be you
Opinion
After the National Association of Realtors' proposed settlement, Coldwell Banker Realty president and CEO Kamini Lane offers 3 tips for agents amid commission compression chaos
by Kamini Lane Mar 29
Value over discount: 8 tips for navigating post-NAR settlement
Opinion
Explore how to transcend discounting and enhance value in response to the NAR settlement with strategic consultant Chris Pollinger
by Chris Pollinger Mar 27
NAR's settlement could impact women more than men. Here's why
Opinion
Women in real estate are already earning about 60% less than men. Rachael Hite looks at the latest wage gap data and explores how commission compression could widen that gap
by Rachael Hite Mar 27
Amid commission chaos, talk turns to ongoing gripe: clueless agents
Leaders at many brokerages say a lack of serious agents with a full-time commitment is a drag on the industry. Intel asks whether this might change in the wake of the latest settlements
by Daniel Houston Mar 25
Take the Inman Intel Index survey for March
Opinion
The Inman Intel Index goes beyond sentiment and trends by tapping into the real estate industry's most engaged community. Add your voice to the industry's most ambitious monthly survey today
by Chris LeBarton Mar 20
Rookie to rockstar: The essential guide to real estate marketing
Implement an A to Z branding and marketing plan from expert Marci James to establish yourself as a knowledgeable and trusted real estate adviser
by Marci James Feb 27
Brokerages, lenders anticipate big recruitment push in 2024: Triple-I
Approximately 28% of brokerage leaders believe 'recruiting and retaining talent' will be their most challenging responsibility 1 year from now, according to results from the Inman Intel Index survey
by Chris LeBarton Feb 26
RE/MAX CEO Nick Bailey exits as company revenue falls again in Q4
RE/MAX announced it was making changes to its executive team after revenue fell for a sixth consecutive quarter to end 2023. Amy Lessinger will succeed Bailey as president
by Taylor Anderson Feb 22
Here's how to avoid the most-dreaded new agent question
How long have you been an agent? Follow these simple steps on listing appointments to answer the question and turn seller leads into signed listings, writes author and trainer Bernice Ross
by Bernice Ross Feb 21
This fun Swedish daily ritual builds better businesses
Nikki Beauchamp explores how adopting the Swedish tradition 'fika' on the daily can help nurture relationships and create a company culture agents (and clients) want to be part of
by Nikki Beauchamp Feb 20
New agent survival guide: Here are 6 mistakes and how to avoid them
Now Streaming! Gain expert advice from industry leaders on navigating common pitfalls faced by new agents, and learn best practices to ensure success in 2024
by Claire Buzzanca Feb 16
As groups fight DEI, multicultural trade organizations hold the line
Julia Lashay Israel writes that multicultural trade organizations are stepping in to promote professional development and homeownership for marginalized groups
How to justify your commission with a Buyer Bill of Rights
As the real estate landscape changes thanks to commission-related lawsuits, Carl Medford writes, pressure is being levied on buyer agents to demonstrate their value to potential clients
by Carl Medford Feb 13
Is your business on life support? Check the health of your database
Frustrated with a lack of leads or a lack of conversions? Troy Palmquist offers insights and tools to help you give your CRM a checkup
by Troy Palmquist Feb 13
Utah homeseller files commission lawsuit against NAR, 13 others
The complaint — one of nearly two dozen targeting real estate's commission-sharing structure — alleges 'most' buyer agents will steer clients away from listings that offer lower commission
by Taylor Anderson Feb 12
Falling rates helped drive home price growth in Q4, NAR says
US home prices shot up in 86% of the 221 metropolitan areas tracked by the National Association of Realtors and rose 3.5% in the fourth quarter, according to data released Thursday by NAR
by Taylor Anderson Feb 8
class, classroom, education, real estate school, school
Building a real estate business is about more than memorizing lists of terms and laws, Jimmy Burgess writes. Find out what it takes to launch smarter
by Jimmy Burgess Feb 8
Forget what you think you know about holiday listings
To achieve extraordinary results, The Agency's Deedee Howard writes, sometimes it pays to ignore conventional wisdom and pursue a more strategic marketing plan
by Deedee Howard Feb 8
Agents have real concerns — but commission rates aren't at the top
Despite ongoing commission lawsuits, agents are more concerned about the health of the real estate pie than the size of their own slice, results of the latest Inman Intel Index survey show
by Chris LeBarton Feb 7
NAR signals more declines to come after 3rd-straight membership dip
NAR Chief Economist Lawrence Yun warned of 'further declines in membership over the next 24 months' said after NAR posted a 2.1% annual membership decline last month
by Taylor Anderson Feb 6
Ready to share your wisdom with the industry? The Triple-I survey is open
The Inman Intel Index goes beyond sentiment and trends by tapping into the real estate industry's most engaged community. Add your voice to the industry's most ambitious monthly survey today
by Chris LeBarton Jan 22
How I would invest $2,500 in my real estate business in 2024
What we invest in, we can expect to grow. That’s why Jimmy Burgess recommends choosing one of these areas to invest in if you want big returns this year
by Jimmy Burgess Jan 21
9 must-do moves to dodge the agent exodus
If you want to be a top-performing agent in 2024 — one who stays for the long haul — prioritize skill development to best adapt to the changing market, coach Darryl Davis writes
by Darryl Davis Jan 16
10 things to do right now, so you're not in the next wave of agent exits
Team leader Carl Medford and his regional mastermind developed these 10 strategies to help you return to the fundamentals and take on the challenges and opportunities the market has in store
by Carl Medford Jan 16
Shortcuts to success: Listen and learn from these 5 people
Stop trying to reinvent the wheel in your business. According to Jimmy Burgess, there are 5 people who already offer a roadmap to your professional destination
by Jimmy Burgess Jan 12
Realtors fear damage to NAR brand beyond repair following Kasper exit
Members already reeling from a series of accusations and leadership changes told Inman Tracy Kasper's resignation as president after less than 5 months doesn't bode well for NAR's reputation
by Taylor Anderson Jan 10
24 how-tos to help you start 2024 off with a bang
To formulate this list of how-tos to start the year off right, Inman's Service Editor Dani Vanderboegh rounded up the top advice and most-read contributors of 2023.
by Dani Vanderboegh Jan 3
More agents than ever earn business from networking and SOI
From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren't one-size-fits-all
by Chris LeBarton Dec 29
5 continuing education courses tailor-made for 2024
Keller Williams Head of Inclusion and Belonging Julia Lashay Israel shares her top picks for certifications, designations and resources that are perfect for the new year
7 hard-earned lessons from a firefighter-turned-broker
Entrepreneurship requires fundamental changes, no matter what your previous occupation may have been. Broker Nick Schlekeway outlines the 7 lessons you'll need to learn to be successful
by Nick Schlekeway Dec 19
Top 20 things Realtors really want for Christmas in 2023
Opinion
Forget Cross pens and Starbucks gift cards. According to mega-team leader Carl Medford, here's what's really on the wishlist of every real estate pro right now
by Carl Medford Dec 18
7 smart strategies for getting more real estate leads for less than $100
If social media, direct mail and networking aren’t yielding enough leads, try these simple, inexpensive strategies from author and coach Darryl Davis
by Darryl Davis Dec 7
Mortgage rates overtake inventory as biggest worry for agents: Triple-I
After exceeding 8% in October, rising mortgage rates overtook 'lack of housing inventory' as the top concern for real estate agents, according to the latest monthly Inman Intel Index results.
by Chris LeBarton Nov 21
8 client appreciation event expenses that are totally worth it
Opinion
In today’s economy, every dime matters. Here are a few budget-friendly expenditures that author and coach Darryl Davis recommends for your next client appreciation event
by Darryl Davis Sep 21
Dripping in drama, 'Selling the OC' returns for Season 2
New cast member, new Cabo office and plenty of new luxury listings — the STOC cast tells Inman this season will be bigger, better and beefier
5 AI tools agents swear by in today's market
The future is here and AI is the vehicle. Take advantage of the opportunities it provides for smart growth in every area of your real estate business
by Jimmy Burgess Aug 31
Facebook referral groups are a joke. Here's how to improve them
Opinion
Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Inman contributor Sue Benson. But fear not! There's a better way for agents to collaborate
by Sue Benson Aug 23
Future so bright: Make tomorrow's business your best ever in 5 steps
The winners in today’s market will take steps to increase sales now, while setting the stage for more future business. Here's where to start
by Jimmy Burgess Aug 18
Better 1 step closer to long-delayed IPO with approval of SPAC merger
Shareholders on Friday overwhelmingly approved a plan to merge mortgage lender Better HoldCo with the Aurora Acquisition Corporation. The deal is expected to close before the end of August
by Taylor Anderson Aug 14
When handling buyer objections, preparation is key, brokers say
Buyers with doubts need to know they're being heard. A well-oiled process for responding to their objections can help, Bianca D'Alessio and Aaron West said Thursday at Inman Connect Las Vegas
by Daniel Houston Aug 11
How luxury agents earn long-term business? By shooting straight
In a down market, clients might not like what agents have to say. But they need to hear it anyway, Frances Katzen of Douglas Elliman and Rachel King of SERHANT. agreed at Inman Luxury Connect
by Taylor Anderson Aug 7
Did the US dodge a recession? As outlook softens, analysts reassess
A rising tide of economists are backing away from early forecasts that the US is very likely to enter a recession later this year or by the first quarter of 2024. But some still see dark clouds ahead
by Taylor Anderson Aug 4
Leads not biting this summer? Enter The Triangle Method
Inspired by this summer's hottest TikTok dating trend, trainer Rachael Hite breaks communication down into 3 simple steps to start seeing results in your frosty pipeline
by Rachael Hite Jul 28